Paying homage to the hit Arabic and English crossover of the ‘Queen of Arab Pop,’ Nancy Ajram, and Grammy-nominated and chart-topping artist Marshmello’s global song of the summer, “Sah Sah,” Universal Arabic Music sponsored Toronto Fashion Academy’s BIZARRE FASHIONIGHT Series held at Grand Bizarre Toronto on July 16th.
This gift to global audiences has Nancy Ajram’s voice singing “Sah Sah,” with Marshmello’s electronic production on the traditional Arabic qanun, creating this unique and irresistible unforgettable track.
At this exclusive summer bash of over 60 diverse guests of acclaimed Canadian designers, celebrities, creators, and people, DJ Fizza pumped up this catchy Arab pop song among the eventgoers who danced away to the “Sah Sah” chorus.
Toronto Fashion Academy honoured distinct Canadian designers of the Give Back Collective and the Arab streetwear brand KUVRD while blasting the single in the fashion show.
The Give Back Collective consists of Canadian designers Sully Sun & Co., the Joan Kelley Walker Collection, House of Dwir, ANAVI DESIGNS, Lesley Hampton, Terrae Home, and Steven Sabados Studios who are creating positive impacts by giving profits from sales to their charitable partners.
Sully Sun & Co.: Founder of the ‘Black Designers of Canada’ initiative to highlight Black Canadian artists in the fashion industry, George Sully’s break-out brand S&S, is a premium lifestyle accessory brand that represents modern minimalism and sophistication with its well-balanced mix of smart design, craftsmanship, and quality materials.
Joan Kelley Walker Collection: Style icon, entrepreneur, and lifelong philanthropist, Joan Kelley Walker’s dynamic and distinguished label, the Joan Kelley Walker Collection is made of leisure and activewear for women, designed of premium quality materials that allow women to move in and feel their best.
House of Dwir: The House of Dwir is a genderless, ethical, and eco-friendly brand created by Dan Dwir that “aims to free people from any social or gender confinements.” With only two collections a year, this fashion brand provides the fashion industry with an artistic and poetic vision composed of sharp and bold designs that are comfortable yet elegant, striving to achieve perfection in every piece.
ANAVI DESIGNS: ANAVI DESIGNS is a bespoke luxury handbag brand founded by Ivana Walker that balances fashion and utility. The ethos of the brand expresses that handbags are more than accessories; they are crucial and powerful utensils that are used for channelling self-expression through fashion.
Lesley Hampton: Lesley Hampton, who’s described as “an important Indigenous face in the Canadian landscape,” leads her Indigenous-owned, women-led, and size-inclusive, the Lesley Hampton brand that creates high-quality lifestyle fashion. With its foundation of inclusivity and community, the brand aims to decolonize euro-centric standards in the fashion industry and inspire the next decade of leaders and create space for empowerment and representation in fashion, film, and media.
Terrae Home: Terrae Home Decor Essentials is a multi-functional decor essential brand founded by husband-and-wife duo Reem Khan and Basheer Khan. They create Wooden Service Plates, Coasters and Trays, and products with classic design and timeless elegance with their collections being made of Oak, Maple, Brazilian Cherry and Walnut woods.
Steven Sabados Studio: This highly personal and dynamic home decor collection line takes inspiration from founder Steven Sabado’s artwork, sculptures, and photography. This collection primarily features artwork, but also unique decorative pieces inspired by Steven’s artistic persona.
“Wear KUVRD. Be disKUVRD.”
Founded by Seevana Hawari, KUVRD is a Canadian-Arab lifestyle brand incorporating Middle Eastern heritage into its contemporary home decor design pieces and streetwear. KUVRD combines fashion with purpose and designs outspoken and memorable pieces that speak to the uniqueness of the Middle Eastern identity while also giving back to the community.
KUVRD is rooted in creativity and community growth, and its products support refugee camps by providing meals and creating jobs in the Middle East.
At the fashion show, popular Arab creators such as Saif Shawaf and Maya Hussein were some of the celebrated creators who vibed with the groovy “Sah Sah” track.
There were also surprise performances for the event-goers full of Arabic heritage and music, such as traditional Arabic belly dancing performances, making it a memorable night for all attendees who were seen immersing themselves in the Arab culture.
To know more about this fashion show, follow Yalla’s social media pages and @torontofashionacademy for putting together this memorable event!